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The town of Alaior is located 16 kms from the capital of Mahon between the north and south coasts in the centre of the island.
Its population of approx. 10,000 residents live mainly from tourism, the shoe industry, and the production of cheese and building materials.
It is known as a university town as a centre of the University of the Baleares is situated there. It also has elementary and high schools, a medical facility, a town hall and a municipal police station.
Alaior is a charming, middle-age town with pedestrian zones, shops and public squares and is lively all year round.
Included ihe tourist locations of Alayor are Son Bou, Cala en Porter and Cales Coves.